Case Study 02 | Book Launch Media Tour
Client: Dr. John Delony, Ramsey Solutions
Campaign: LA Podcast Media Tour — Book Launch
Book: Building a Non-Anxious Life
The Goal
Dr. John Delony had an established audience within the Ramsey Solutions ecosystem. The goal of this campaign was to extend his reach beyond that base — introducing him to new audiences through high-affinity podcast placements timed to his book launch, driving new followers to The Dr. John Delony Show and building his personal brand as a standalone voice in the mental health and wellness space.
The Work
Developed John's media positioning and key talking points for a multi-stop LA podcast tour. Identified and secured placements on podcasts whose audiences overlapped with John's message but who had not yet been exposed to his work. Managed the full booking process, coordinated logistics for the tour, and prepared John for each appearance with tailored conversation briefs.
The Placements
Well with Arielle Lorre, part of the Dear Media network, is one of the most prominent women's wellness podcast networks in the country. Host Arielle Lorre has 623K Instagram followers and a combined audience reach in the hundreds of thousands across Apple Podcasts, Spotify, and YouTube. The show is consistently chart-topping in the health and wellness category.
The Lila Rose Show, a nationally distributed podcast airing on EWTN, is the world's largest Catholic media network, and available across Apple Podcasts, Spotify, and YouTube. The show's Instagram account has 239K followers with an audience that skews toward values-driven, faith-based listeners — a meaningful crossover audience for John's message about building a non-anxious life rooted in purpose.
The Result
Both placements introduced Dr. Delony to high-engagement audiences outside his existing base. The tour generated measurable new follows to The Dr. John Delony Show, successfully extending his visibility into the wellness and faith-adjacent podcast space. The campaign demonstrated the value of strategic podcast placement as a brand-building tool for personality-driven media figures.
